{"id":8459,"date":"2023-03-30T09:57:07","date_gmt":"2023-03-30T09:57:07","guid":{"rendered":"https:\/\/www.talentchef.com\/?p=8459"},"modified":"2025-05-16T09:05:12","modified_gmt":"2025-05-16T09:05:12","slug":"entertainment-cuando-comer-se-convierte-en-una-experiencia","status":"publish","type":"post","link":"https:\/\/talentchef.com\/en\/entertainment-cuando-comer-se-convierte-en-una-experiencia\/","title":{"rendered":"Entertainment, comer se convierte en una experiencia"},"content":{"rendered":"

La manera que tenemos de consumir ha cambiado. El cliente actual, especialmente Millennials y Generaci\u00f3n Z, ya no se conforma con una sabrosa comida, sino que busca vivir una experiencia completa. Una experiencia inmersiva desde que entran hasta que salen del restaurante.\u00a0 <\/span><\/p>\n

A esta tendencia se le llama eatertainment<\/span>, un t\u00e9rmino formado por la combinaci\u00f3n de las palabras inglesas \u2018eat\u2019 (comer) y \u2018entertainment\u2019 (entretenimiento). Una mezcla entre ocio, entretenimiento y gastronom\u00eda para crear toda una experiencia alrededor de la comida.\u00a0<\/span><\/p>\n

\"\"<\/p>\n

<\/h3>\n

<\/h3>\n

La experiencia est\u00e1 servida<\/b><\/h3>\n

Servir el marisco en carretilla (La Pe\u00f1a), espect\u00e1culos en vivo (Chambao) o la posibilidad de comer contemplando la ciudad desde las alturas (<\/span>\u00c1rbore da Veira), son tan solo algunos ejemplos de esta tendencia que tiene como objetivo <\/span>conectar con la parte m\u00e1s emocional de los comensales a trav\u00e9s de la creaci\u00f3n de experiencias memorables.<\/span><\/p>\n

El eatertainment busca conquistar al comensal haciendo que salga de la monoton\u00eda del \u2018simplemente comer\u2019 y disfrute, se sorprenda, comparta, se divierta\u2026 en definitiva, que viva una experiencia que ser\u00e1 guardada como un preciado recuerdo o una historia que contar a sus amigos.<\/span><\/p>\n

\"\"<\/p>\n

Beneficios del <\/b>eatertainment<\/b><\/h3>\n

Tres de los beneficios que esta tendencia nos reporta son:<\/span><\/p>\n

    \n
  1. Generar <\/span>valor a\u00f1adido<\/span> ofreciendo algo diferente a las propuestas tradicionales, adem\u00e1s de mejorar el posicionamiento.<\/span><\/li>\n
  2. Reconocimiento de marca<\/span>. Los consumidores anhelan <\/span>experiencias que puedan compartir<\/span>, lo que nos proporciona una red de referencias donde los consumidores act\u00faan como propios embajadores de nuestra marca.<\/span><\/li>\n
  3. Si el entretenimiento se extiende, los comensales se quedan m\u00e1s tiempo y el <\/span>ticket aumenta<\/span>. Siendo, adem\u00e1s, <\/span>m\u00e1s eficiente desde el punto de vista operativo y m\u00e1s efectivo desde el punto de vista financiero, ya que mantener una cuenta abierta durante, por ejemplo, tres horas, que abrir y cerrar tres facturas con turnos de una hora.<\/span><\/li>\n<\/ol>\n

    En definitiva, el <\/span>eatertainment es una tendencia en auge que genera experiencias \u00fanicas alrededor de la mesa, y que se utilizando mucho mas en el mundo de las bodas<\/a><\/span>, donde la innovaci\u00f3n y la creatividad juega un papel fundamental que nos ayudar\u00e1 a conquistar a nuestros clientes d\u00eda a d\u00eda.<\/span><\/p>\n

    En talentchef, desarrollamos los conceptos gastron\u00f3micos, teniendo siempre en mente las nuevas <\/span>tendencias gastron\u00f3micas<\/span><\/a><\/span> y adapt\u00e1ndolas a los requerimientos y necesidades de cada proyecto.<\/span><\/p>\n

    \u00bfTe gusta saber m\u00e1s sobre los proyectos que llevamos a cabo? <\/span>\u00a1Click aqu\u00ed!<\/span><\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

    La manera que tenemos de consumir ha cambiado. El cliente actual, especialmente Millennials y Generaci\u00f3n Z, ya no se conforma con una sabrosa comida, sino que busca vivir una experiencia completa. Una experiencia inmersiva desde que entran hasta que salen del restaurante.\u00a0 A esta tendencia se le llama eatertainment, un t\u00e9rmino formado por la combinaci\u00f3n […]<\/p>\n","protected":false},"author":6,"featured_media":10551,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[32,30,28,1,27,31],"tags":[23,26,36,25],"class_list":["post-8459","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-destacado","category-innovacion","category-noticias","category-sin-categorizar","category-storytelling-restauracion","category-tendencias","tag-insight-conceptos","tag-insight-fb","tag-insights-novedades","tag-todos"],"yoast_head":"\nEatertainment cuando comer se convierte en una experiencia<\/title>\n<meta name=\"description\" content=\"El eatertainment busca conectar con la parte m\u00e1s emocional de los comensales a 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