We set the direction of the project, carefully adapting to specific needs and goals to ensure every aspect is aligned with the desired vision.
- We will define the key attributes of the concept, establishing the essential characteristics that will differentiate and position the project in the market. These attributes will form the foundation upon which all design and development decisions are made.
- We will introduce the narrative that will guide the project, using storytelling to create an engaging and cohesive story.
- We will propose the naming of the concept, offering a justification that resonates with the project’s identity.
- We will highlight the key moments of the experience, identifying the most important touchpoints to ensure these moments are impactful and meaningful.
- We will provide an interior design moodboard to serve as a reference for the overall look & feel.
- We will develop F&B inspiration, offering guidance on the direction to take for menu design.